The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Agency Rankings
DDB / Auckland
Client
Title
Category
Award
Points
Fresh - Metaphors
Agency: DDB / Auckland
Client: SKY Television
Category: Integrated Branding / Integrated Branding Campaign
Points: 5.0
Redhead
Agency: DDB / Auckland
Client: SSL - Durex
Category: Innovation in Advertising & Marketing / Innovative Use of Marketing - Single
Points: 5.0
Tiny Technician
Agency: DDB / Auckland
Client: Volkswagen
Category: Innovation in Advertising & Marketing / Innovative Use of Marketing - Single
Points: 5.0
The Breakup
Agency: DDB / Auckland
Client: SKY Television
Category: Innovation in Advertising & Marketing / Innovative Use of Advertising - Single
Points: 5.0
Brunette
Agency: DDB / Auckland
Client: SSL - Durex
Category: Collateral / P.O.P. and In-Store - Single
Points: 5.0
Sky Variety
Agency: DDB / Auckland
Client: SKY Television
Category: Outdoor / Outdoor - Campaign
Points: 5.0
Listen to the Deaf
Agency: DDB / Auckland
Client: The National Foundation for the Deaf
Category: Collateral Design / Posters - Campaign
Points: 5.0
Client:
SKY Television
Title:
Fresh - Metaphors
Category:
Integrated Branding / Integrated Branding Campaign
Award:
2008 Advertising Merit Award
Points:
5.0
Client:
SSL - Durex
Title:
Redhead
Category:
Innovation in Advertising & Marketing / Innovative Use of Marketing - Single
Award:
2008 Advertising Merit Award
Points:
5.0
Client:
Volkswagen
Title:
Tiny Technician
Category:
Innovation in Advertising & Marketing / Innovative Use of Marketing - Single
Award:
2008 Advertising Merit Award
Points:
5.0
Client:
SKY Television
Title:
The Breakup
Category:
Innovation in Advertising & Marketing / Innovative Use of Advertising - Single
Award:
2008 Advertising Merit Award
Points:
5.0
Client:
SSL - Durex
Title:
Brunette
Category:
Collateral / P.O.P. and In-Store - Single
Award:
2008 Advertising Merit Award
Points:
5.0
Client:
SKY Television
Title:
Sky Variety
Category:
Outdoor / Outdoor - Campaign
Award:
2008 Advertising Merit Award
Points:
5.0